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Panera Bread plans new design concept for Monroe Route 111 location - CTPost

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MONROE - Developer Thomas Schinella said he was proud when Panera Bread decided on Monroe as the second location in the country for its new restaurant design concept.

The future Monroe location at 205 Monroe Turnpike will be an example of the new Panera Bread next generation bakery, cafe and restaurant. The location will also have two drive thru lanes as the chain is now focusing on drive thrus and pick-up service powered by its app.

“This is the only one so far in Connecticut,” Schinella said. “We were the second state that has been chosen. And it’s in Monroe.”

Construction is nearly complete and Schinella said the restaurant should open by the end of the summer. The company’s decision to build a location with two drive-thru lanes mirrors other chains in the area which have shifted focus to drive thrus as a result of increased business due to the pandemic.

Schinella said the future site will include a rapid pick-up lane where drivers can order ahead from the Panera app and pick up their food instead of waiting at the drive thru.

“They love this because you can order things ahead of time (and) pick it up,” Schinella said.

Not only will customers be able to order ahead of time, they can also choose contactless service and the bakery will be in full view of customers. The menus will also be digitized both inside the location and at the drive thru according to a company press release from 2021.

Panera Bread opened its first next generation bakery cafe and restaurant in Ballwin, Missouri last year. Schinella said the chain had several reasons why Monroe was next.

“According to what they had mentioned to us, they’ve been doing the study and they felt that Monroe, Connecticut was a very good central location and it was growing,” he said.

While the restaurant is nearing completion, First Selectman Ken Kellogg said the original plan, which pre-dated the pandemic, underwent some revisions.

“Originally, it was a traditional Panera Bread restaurant. And they came back with a proposal for Panera Cafe, which was their next generation design and restaurant,” he said.

Company officials did not respond to a request for comment, but Kellogg said the new restaurant design incorporated a lot of glass and will have outdoor seating and decorative lights for diners.

Schinella said the decision to locate a Panera in Monroe could help draw in other investment to the town.

“We hope that this is a catalyst to bring more tenants like this into Monroe for not only Monroe, but for the surrounding towns too,” he said.

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