In the early 1920s, the Taggart Baking Company was getting ready to unveil its new product: Bread (via History of Branding). The business, located in Indianapolis, already had the proverbial ovens preheated. Yet selling loaves takes more than baking; you also need marketing. Taggart needed a name for its wares. The task of coming up with one fell to Taggart Baking Company Vice President Elmer Cline. While brainstorming, he ended up attending the Indianapolis Speedway Balloon Race, an event that had been going on since 1909. It was there that an idea floated into his mind. As recalled by Wonder Bread, hot air balloons numbering in the hundreds took to the sky, and, thus, Cline was struck with (what else) a sense of wonder. Why not name his hopefully wonderful baked goods after that very feeling?
Those blue, red, and yellow circles on Wonder Bread's packaging aren't just for pops of color. They're an ode to the inspiration behind the brand's name. The homages don't stop there, either. For the 80th anniversary of Wonder Bread, the organization bought its very own hot air balloon to fly high in the sky, spreading even more wonder. So if you've ever wondered where Wonder Bread gets its name from, wonder no more.
"bread" - Google News
October 14, 2022 at 11:27PM
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The Balloon Race That Became The Inspiration For Wonder Bread - Tasting Table
"bread" - Google News
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