HOUSTON, TX
Tuesday, February 23rd, 2021
Several exciting growth initiatives are in the works for Bread Man Baking Company. Not only has the supplier announced plans for a tenfold expansion, but it has hired Chef Jess DeSham Timmons as the new Foodservice Sales Manager in addition to unveiling a rebrand. Business is rising at a record rate, and the company is poised for a streamlined expansion.
Timmons brings 15 years of corporate operations experience and tenure as a well-respected Chef and business owner in the city, according to a press release. Timmons will focus on strengthening and developing the connection with wholesale partners while Tasos Katsaounis, Founder and CEO, continues to work on retail sales channels and opportunities.
In launching the company’s rebrand, Katsaounis wanted his vision and values to be more representative in the look and feel of the growing company, so he partnered with local design firm Primer Grey—which transformed a long-standing vision into a refreshed brand by weaving in Greek heritage and tradition.
“Tasos had a clear business vision while remaining true to the real reason he launched the brand,” said Cliff Raymond, Principal of Primer Grey. “We kept the focus on acknowledging and respecting the family history the brand is so deeply rooted in while providing a more culturally focused yet modern look with extensibility for future growth.”
In addition to this exciting leadership appointment and rebrand, Bread Man reports that plans are underway to build out a new plant with state-of-the-art equipment that will allow for increased volume while maintaining the integrity of the production process. The bakery will move from its current 4,753-square-foot space to a 40,800-square-foot facility on the far east side of Houston.
The new space will be designed to service more than 500 wholesale customers and expand retail products including fresh and frozen offerings. New production lines will include automated slicing and packaging and a burger bun/roll line that will triple production to 9,000 units per hour. Additionally, a 6,000-square-foot freezer will accommodate greater state-wide, regional, and national distribution.
Stay tuned as we wait to see how these initiatives pan out for Bread Man Baking Company.
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February 23, 2021 at 11:56PM
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Bread Man Baking Company Propels With Massive Expansion, Rebrand, and Leadership Appointment - Deli Market News
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