According to Chris Young, coordinator of the Real Bread Campaign, the sector experienced a surge last year as the pandemic reminded people of the importance of getting back to their roots. Bonds between bakers and customers were strengthened, and the place of independent bakeries at the hearts of their local communities was reinforced.
This has undoubtedly set the stage for a spiced-up Real Bread Week – to be held from 20-28 February – the annual celebration of baking additive-free loaves and the people behind their rise.
Real Bread Week was created by Sustain, the charity behind the Real Bread Campaign, in 2010, with the aim to root out and share ways to make bread better for us, for our communities and the planet.
“We’re working towards a future in which everyone has the chance to choose Real Bread, whether skilfully crafted by a local baker or lovingly made at home,” said Young.
What’s doughing on?
Like previous years, a raft of educational sessions and exciting activities have been planned for Real Bread Week, hosted by bakeries, baking schools, mills, grain networks and community groups. The industry is also using the week to dial up their efforts in giving to those in need.
Hen Corner is hosting online classes on How to make bread (22 February) and Microbakery (26 February). For every bakery order and class booking in the week, the London-based bakery will bake an extra loaf for Hounslow Community FoodBox.
For every loaf bought on 26 February, Ma Baker will donate loaves to the Hammersmith and Fulham Foodbank.
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February 16, 2021 at 09:13PM
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Real Bread Week gears up for annual celebration - BakeryAndSnacks.com
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