Panera Bread had introduced a subscription plan for unlimited coffee Feb. 27. At that time, the cost was $8.99 each month.
But that has changed. In a report on yahoo! finance, Panera announced Monday that anyone signing up for the MyPanera+Coffee subscription will enjoy free, unlimited premium hot coffee, hot tea and iced coffee until Labor Day. Sign-ups will be open until the Fourth of July.
And don’t worry, if you are already a subscriber, Panera will pause the renewal payments for current subscribers through Labor Day, so that everyone can enjoy a summer of free coffee.
While guests can get any size or flavor with unlimited refills (while in the cafe), the only catch is they can do so once every two hours.
Panera’s drip and iced coffee offerings include two coffee blends — light and dark roast. The 100% Arabica whole beans are freshly ground every day, and both coffee blends are available, along with decaf and hazelnut, as part of the coffee subscription program.
"We're excited to kick off a summer of free, unlimited premium coffee for our guests through Labor Day," said Eduardo Luz, chief brand and concept officer for Panera Bread. "This is our way of sharing the famous Panera warmth in a new way, as we may be all celebrating summer a little differently this year."
Coffee (and hot tea) can be ordered nationwide in Panera bakery-cafes, on Panera’s website, and through the Panera app (delivery restrictions apply).
If you’re on-the-go or just don’t want to enter the cafe, you can order your coffee via Panera Curbside and contactless delivery, as Panera continues to take extraordinary steps to serve our communities safely during the coronavirus pandemic.
For more information, or to sign up for the unlimited coffee subscription, visit www.panerabread.com/mypaneracoffee.
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