Little did Iowa-born Otto Rohwedder know that his invention would lead to the growth and development of an entire food industry. Rohwedder, born July 6, 1880, began his career as a jeweler and entrepreneur, opening several jewelry stores before his shift of focus (via Massachusetts Institute of Technology). By 1912 he had decisively sold all his stores in order to fund his next project. Rohwedder then turned his attention towards building a piece of machinery that would automatically slice an entire loaf of bread at once. Not only did this endeavor include the machinery, but it also focused on the storage and shipment of the bread, keeping the loaves, now divided into slices, fresh and intact.
In 1917 Rohwedder hit his first major stumbling block — a fire broke out in the factories of Rohwedder's first commissioning customers, destroying all existing blueprints, the prototype, and the partnership, leaving Rodwedder with no other choice but to start over.
Serendipitously, after years of rebuilding and refining his idea, Rohwedder received some much-needed assistance from another new invention designed just for bread: the pop-up toaster made its way into the world in 1926. With sliced bread now in demand to being paired with this trendy invention at the forefront of culinary technology, Rohwedder's machinery was more attractive to buyers than ever before. It was a mutually beneficial arrangement for both toaster and sliced bread, each making the other more attractive and appealing for everyday domestic use.
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September 29, 2022 at 11:17PM
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The Complete History Of Sliced Bread - Tasting Table
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