Hard Rock Cafe’s ‘Pinktober’ breaks breast cancer fundraising record second year in a row - WFTV Orlando

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, Fla. — The Hard Rock Café raised over $1 million for breast cancer research this year with its 23rd annual PINKTOBER campaign.

Throughout October, Hard Rock hosts fundraising efforts, including limited-edition menu items, specially designed merchandise, a song writing contest and more.

All of the proceeds from the month then get donated to local breast cancer charities.

This PINKTOBER, Hard Rock Café also teamed up with world-renowned French chef and breast cancer survivor, Dominique Crenn, to create a limited-time menu item.

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Hard Rock Pinktober (Hard Rock)

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This is the second year in a row Hard Rock surpassed its own record, making this the largest single amount Hard Rock has raised since PINKTOBER’s start in 2000.

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