Social media is an easy avenue for social interaction online. Now, imagine, as a breast imaging specialist, using it to reach patients, making sure they understand the importance – and the details – of breast cancer screening.
Radiologists have the tools at their fingertips to make this happen, said Hilda H. Hso, D.O, assistant professor in the department of breast imaging at MD Anderson Caner Center.
“Social media represents a relatively untapped tool that breast radiologists can leverage to advocate for the potential life-saving benefits of screening mammography,” she said in a study published in the Journal of Digital Imaging.
Using a platform, such as Facebook Live, to give women breast cancer screening guidance and encourage them to get their annual mammogram can be an effective idea under normal circumstances. Launching a program now could be even more impactful as people are online more currently due to the stay-at-home orders widely implemented nationwide during the COVID-19 outbreak.
Patients Want Information -- But It Must Be Accurate
It’s already widely known that most adults use some type of social media, and according to existing research, up to 80 percent of patients seek health information online. Of that group, 75 percent opt for using Facebook. In fact, a 2019 Pew Internet study noted that 70 percent of adults have Facebook accounts, and more that 50 percent of them use it for gathering health-related news.
Research also shows that social media interest is high for breast cancer information, unfortunately most online data is either not based on scientific evidence, misleading, or completely incorrect. And, with more than 620 Facebook breast cancer groups with more than 1 million members -- according to a 2011 study -- this gives radiologists the perfect opportunity to step in to improve patient health.
“Radiologists can help demystify the controversy surrounding screening mammography guidelines with Facebook,” she said. “Specifically, Facebook Live videos empower radiologists to share evidence-based best practices, incorporate question-and-answer sessions, and engage patients and patient communities from even the most remote parts of the world.”
Providing Breast Cancer Screening Education
Bringing updated breast cancer screening information should be more than simply posting articles or studies, she said. Not only do Facebook Live videos garner six times the viewership of traditional video posts, but they also give providers the opportunity to engage directly with patients. The venue also allows for colleagues or other patients to share insights and experiences.
Hso and her co-author Jay Parikh, M.D., FACR, professor of diagnostic radiology at MD Anderson Cancer Center, outlined three overall phases for creating a Facebook Live video.
1. Planning: Before creating a video, radiologists must choose a date, time, and title for the event, as well as outline the specifics of what topics will be discussed. The video should be at least 10 minutes long, but not more than three hours.
2. Broadcast: To launch a broadcast, a radiologist must press “+LiveVideo” from an existing Facebook page or profile. The broadcast should include an introduction of the presenters and the topic, and it should actively engage viewers with a question-and-answer session. The moderator of the video should also ask viewers to follow the page or profile to continue receiving up-to-date breast cancer screening information.
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May 08, 2020 at 03:19AM
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Facebook Live Videos Can Educate Patients About Breast Cancer Screening - Diagnostic Imaging
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